Martha Stewart, Weddingwire.com, David's Bridal, Mywedding.com: What's going on?

What is the current state of the wedding industry?  Are you worried?  Do you think the wedding industry is on the brink of something new?  It’s not just the wedding industry that is looking at some major changes.  There is so much speculation going on in the wedding industry.  There is even more speculation going on in the social media world.  Let me guess, some of you might be thinking, NO, I just conquered social media’s big players: Facebook, Twitter, and Pinterest!  Well, folks, I predict that you need to keep looking at the biggest player of them all…Pinterest.

Facebook has pretty much run the course of the social media lifespan, some speculate.  Come on, you can now promote your own status!  Facebook is an overabundance of advertising overwhelming the masses.  So, where is social media going?  Check out this link to 30 Social Media Predictions for 2012.  Lets get back to the topic, the future of the wedding industry.  First, lets take a look at Martha Stewart.  Who read back in December 2011, Martha Stewart dumped her share in Weddingwire.com?  Read this article that goes into more detail about why she did it: Martha Stewart.

Lets talk about weddingwire.com.  I will admit upfront, I have a very serious issue still pending with WW and my business, MEGA Music Entertainment.  All I can say is that my concern with companies like WW is that they should not be taking money from wedding vendors and also allowing and monitoring reviews from their customers.  I HIGHLY recommend you read this article: Wedding Wire.  Another big one dropped a bomb on the wedding industry this week, David’s Bridal is for sale!  Yep, you read that right, David’s Bridal is for sale, and the owners admit business had not been doing well.  Read more here!

What’s wrong with Mywedding.com?  Nothing is wrong, except the formula for these sites.  Read more here.  You might be seeing a decent ROI with Mywedding.com, but be careful before you sign a 1-year contract.  1 year is like 7 years in marketing years right now.  The market is moving so quickly that the old formula like Weddingwire.com, mywedding.com and The Knot are quite possibly going to be yesterday’s news.