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Social media is an ever changing monster! One day social media might be your best friend and the next day social media might be your sworn enemy. Whatever day it might be, learn how to use social media marketing to your advantage today. Forecasting for social media marketing or digital marketing is not traditional in any way; you cannot forecast too far ahead using digital marketing, or you might come out way behind. In order to stay ahead of the curve you must be constantly reading blogs, articles, attending webinars, and seminars to stay ahead of the digital marketing game. Below are the top 10 social media marketing sites and mobile applications that you need to utilize daily.
By now you should be using Facebook for your business. Create a Fan Page and interact with your clients, patrons, fans, etc. Post important events, product launches, industry news, and sales or promotional deals your business might be promoting. Use Facebook as a way to communicate with your fans on a daily basis.
There’s a place to post 140 characters about what’s on your mind, an article you’ve written, an event you are going to, an opinion you want to share, or a picture you want to post is all in one spot called Twitter. Twitter is a great place to share breaking news or look for breaking news. However, you must utilize Twitter to the fullest, otherwise it might be a waste of time to even set up an account.
The fastest growing social media site in history is Pinterest, and it’s very addicting. Pin pictures with a description and see others repine and like your pictures or videos! Re-pin other “pins” that you see your friends post. Most importantly, if you’re a business post pictures of you doing business or at an event. Post a picture and 10 steps to getting rid of the worst wine stain ever, or re-post that awesome recipe onto your board called, “Company picnic ideas.” Get your followers to think outside of the box and post relevant pictures and videos.
Take pictures using Instagram on your smart phone and post them on your Instagram feed plus post the pics directly onto your Facebook and Twitter page, too! You can add affects to your pictures instantly from the mobile app. People love pictures, so post often.
Just as you might be reading this article, you are more likely to watch me talking about this article on a video that I post on youtube.com. Give advice or tips that your clients want to hear and see by taking a video of yourself talking about your product, service, industry, etc. Go to my youtube.com channel here!
You need to be using Google and Google+ to help your business. Google algorithms love those who use Google, obviously. Does your business like reviews, if so, ask your clients to give your business a review on your Google Place page.
Check into that lunch meeting at Nobu, allow for your Facebook and Twitter followers to see where you are at, where you are doing business, and where you lunch and dine! Foursquare allows your followers to see what you do throughout the day and it may seem a little “big brother” but it puts your business logo out there, it reminds people about your business and what you do. Also, share or give a review about places that you check-in at. People will start to value your opinion and follow you because they want to know about your opinion and may often share what you say on their own social media sites.
LinkedIn is still a great place to network with like-minded folks. Learn about your industry, stay in the loop regarding the latest and greatest trends, and if you are looking for employment or offering employment, LinkedIn is a great place to be online. LinkedIn groups are a great way to network online, find fellow industry players and continue to learn about your industry and new trends.
Create a podcast, or create a 15 minute interview with someone that is an industry leader and share it on Soundcloud.com! You can share your recording on many other social media sites! Let people hear you.
Be an expert in your industry and answer questions at Quora.com. Ask questions and have numerous people give you answers regarding your industry, social media, marketing, etc.
Take the time to go and learn more about each one of these sites or mobile applications and see how they can help your business now. You can start to see results in as little as a few weeks when you utilize all of these social media tools and start using them in conjunction with one another.