Okay, I am finally writing the High School/Wedding Industry blog. For those of you who follow my blog, you all know I pretty much say it how I see it. I have nothing to lose by telling the truth, it’s never personal, it’s business. I am writing this article to raise awareness, give some vendors a perspective of their business they may not thought of, and to help those who may feel there is a glass ceiling affect in the wedding industry (the glass ceiling affect blog is next).
How long ago has it been since you graduated high school? Has it been 5 years, 10 years, 15 years, how about 40 years since you had the cap and gown on and said “so-long” to high school?
- What did you love about high school?
- What did you hate about high school?
- Were you part of a clique in high school?
- Were you “popular”?
- Were you the jock, prom queen, or were you the awkward kid, the misunderstood kid, or the nerd?
Whatever you were like in high school, I think we can all agree that we wouldn’t want to do that experience over! Do you remember the bullies? Do you remember the popular kids that made fun of new people? What about that one girl who thought she was the queen diva and was always complimenting the popular kids in front of others, but could make some kids (unlike her) feel unwanted and unimportant? Remember that person who would say horrible things behind your back and then be really nice to your face? Oh wait, am I talking about high school or am I talking about the wedding industry?
The wedding industry is often times much like high school all over again. Instead of hormones running wild from teenage changes, women are technically always going through hormonal changes that can directly affect business. Read this article and more from this author (all about hormones and life) HERE! Men and their hormones have been linked to industry trends on Wall-street, take a look at this article about men and Wall-street. Plus the client planning the majority of the wedding is 97% of the time female, and she is stressed out because planning a wedding is like adding another job to your life! Men go through hormonal changes too, but not nearly as drastic as women can every month. The wedding industry is one of the few industries where female owned businesses has been climbing steadily. There are many studies looking into hormones and how they affect major life decisions from the age of 10 to death, and how it affects business, politics, and more. It’s an issue that is not talked about because people are very sensitive about the topic of hormones, for both men and women.
So, why write about the comparison of high school and the wedding industry? I am writing this article to remind people to look at their behavior, check-in with yourself often. Every single day I speak to 20-50 wedding professionals all over the USA. Some days I speak to almost 80 wedding professionals regarding business, fun weddings, horrible weddings, marketing, wedding expos, social media, and life in general. One word I don’t like hearing is bullying. Yet, I talk to business owners saying the term bullying in regards to doing business with other wedding vendors. I hear this from wedding pro’s all over the country.
My first career was in the music industry, and I see many similarities between musicians and wedding professionals. Why? The creative RIGHT BRAIN (link goes to an amazing new arts organization)! The right brain can sometimes get in the way of making a LIVING! The right brain can lead us off the path of success, believe it or not! Your creative talent will get your noticed, but will it make your business great? Would Apple, Mercy Corps, Wieden+Kennedy and other great companies and organizations consider hiring you based off your education, marketing track record, sales skills, accounting knowledge, PR background, etc.? Most of you will answer, no.
Back on track…So, why is the wedding industry so much like high school? Right brains, creativity, lack of hard-core business/sales/marketing innovation leading the industry, hormones, working with brides on a regular basis, LOTS of competition in a flooded market (many cities experiencing this), incoming businesses, outgoing businesses, a learning curve like you have in a 4-year high school…and the list goes on. These factors all contribute to the high school-like atmosphere in the wedding industry. From bullying to popularity contests…WELCOME BACK!
Now, go play nice, and don’t go back to high school. You do have a choice TODAY to act mature, and pave your own path and not care what others think or say about you!